Final Project: #GenreTheoryPrezi

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PRESENTATION: http://prezi.com/yhhvmd_rkscu/untitled-prezi/?kw=view-yhhvmd_rkscu&rc=ref-25639515

Our project on Genre Theory is interesting because most people hear genre and think of types of film genres (like film noir, comedy or horror). These are indeed genres, but through our readings we have learned that the idea of genre in not as cut and dry. Genre theory is meant to explore the different aspects and applications of defining genres. In the introduction of Genre in a Changing World by Charles Bazerman, Adair Bonini, and Debora Figueiredo, they state that “a world tied together by communication and knowledge, enacting increasingly complex cooperation’s on many levels, puts an increasing demand on the genres that share our meanings and knowledge, that coordinate our actions, and that hold our institutions together” (xiii). The idea that genres are intertwined in our communication, meanings and knowledge is central to the design of our project. The articles we read are placed in the soil beneath a tree, and ultimately build our foundation of knowledge and allow us to grow our communication skills through the attainment of genre awareness.

The lessons learned and the possible applications for understanding genre theory grow from the soil and are located in the tree. The Prezi style presentation is crucial in the delivery of our information because the point we are trying to convey is that genre theory is actually much more complex and meaningful than most believe. This is conveyed through the unified canvas provided by Prezi, compared to the standard constrained format of PowerPoint. The fluid movement is a representation of the step-by-step process and understanding of genre theory. It can transform an individual who has trouble communicating into someone who is able to communicate effectively through their own construction of texts built off their genre awareness. In the following paragraphs, we will be discussing and dissecting genre theory and genre awareness.

Throughout Amy Devitt’s discussion in Teaching Critical Genre Awareness, she uses her real-life experiences as a teacher along with her keen knowledge on the developmental stages of an individuals own genre theory to discuss her views on the varying methods used to teach students genre theory. Often times, those who are unfamiliar with the study of genre theory and the underlying meaning behind the simplistically broad societal definition think of genres as “formulaic and constraining” (Devitt, 337). If the genre itself is taught with a formulaic base, with repetition and memorization, without the use of any social or cultural meaning, it does indeed become formulaic and constraining with respect to the overall learning processes of that student. When genres are taught with a bigger picture in mind, a larger critical awareness of genres, then teaching can become an enlightening process for the student.
As a writer or student adopts certain genre, they adopt the ideologies of that genre. Devitt reminds us that teachers themselves are saturated in ideologies through the years of exposure before exploring the following point, “When teachers select genres to use in the classroom, then, they are selecting ideologies that those genres will instill in students, for good and bad” (Devitt, 339).  The Merriam-Webster dictionary definition of pedagogy is “the art, science, or profession of teaching; especially education” (Merriam-webster.com). Genre pedagogy is then defined as “teaching particular genres explicitly to students so that they gain access to and can later use those same genres” (Devitt, 341). Devitt discusses in depth the three pedagogical uses of genre theory; Explicitly teaching particular genres, Teaching antecedent genres, and Teaching critical genre awareness, with arguments against the former and emphasis on the later.
Devitt believes that through the development of critical genre awareness, instead of broad definitions of multiple genres, students are more susceptible to maintaining their views and critical stance in any number of future academic, literary, work related, and disciplinary endeavors.  Devitt explores the more explicit teaching of particular genres through her reference to Aviva Freeman’s article, “Show and Tell?” (1993), where Freedman doubts that explicit instruction in genres are effective. Genres are processes of developing, spreading, and learning through ideologically embedded structures forged through social, institutional, and cultural contexts. They emerge out of our individual developmental and learning processes which later explicitly instruct a student in the ways of genre identification.
The end goal is the attainment of a critical understanding of genre awareness so that in future encounters, one has the knowhow and resources needed to evoke conscious attention to the exposed genres and their potential influence. Developing genre awareness is important because “without developing their genre awareness, people are more at the mercy of existing genres and existing power structures and dynamics” (Devitt, 347).
In an article written by John M. Swales titled, World of Genres, it is explained that genres contain a job. A genres job is to intervene between social situations and the texts that respond strategically to the demands of those situations. In other words, if you were trying to create a horror film you would use what is considered dark and ominous sounds, quick editing effects and pop-out tactics in order to convey a “scary” setting. A genre can be performed and recognized when the texts, sounds, or scenes in different types of media are well conceptualized and well constructed. We are exposed to multiple genres every day through simple tasks such as listening to music or watching movies. A genre is performed when you begin watching a movie or start reading a literary piece of work, the genre is then exposed through the overall concepts and characteristics of the film or book. “When these performances proliferate, genres tend to drift through time and geographical space, partly inherently and partly as a result of inter-textual acceptances and rejections.” (Swales, p. 14)

There are genre analysts in the world who are responsible for the dissecting, understanding, and teaching of what exactly a genre is and what categories genres can create. The genre analyst’s job is to find textual regularities and irregularities and clarify them in terms of the relevant and applicable social circumstances and the rhetorical demands they create. “Part of the work of those genre analysts with applied aspirations would then be to refashion these findings so that, by comparison and contrast, by episodic dissection, by rhetorical consciousness-raising, and by task designs such as the systemic-functionalists’ “wheel of genre,” they can become more transparent to those who would wish or need to become better consumers or producers of textual exemplars in the targeted genre or genres.” (Swales, p.15)

Teaching genre awareness is very critical for today’s students. Teachers have designed our writing assignments precisely to put students in a position where they need to combine information and consider issues and ideas from a different perspective (Bazerman, p.279). This helps the students open their mind to different genres.  Overall this does create intellectual growth for some students who understand the real objective behind the assignment. Consequently this brings an introduction to differing forms of writing, so that the genre learning occurs through the materials and language provided (Bazerman, p.280).

Language develops from an idea into a newly acquired meaning that uses aspects of writing to create a new functional system of writing. This functional system teaches the concepts of composing such as text structuring devices, genre expectations, audience and situation concerns, and activity consequences within larger social systems but separate functional systems (Bazerman, p.282). Everyone must attain a working knowledge of the in’s and out’s of language in order to fully understand how genres operate. Language is the process of communicating and interacting with others in order to reconfigure previously acquired functional systems (Bazerman, p.283). We are constantly adding to and formatting new dialogues to build our overall understanding of the language that surrounds us. This is a qualitative change in the nature of thought and perception, which helps build our cognitive structure and display of language.

In all these instances, whatever the level of cognitive activity required, genres identify a problem space for the developing writer while providing a solution through particularly useful tools (Bazerman, p.291). Choosing a genre puts you into the problem space while the various structures and practices of genre theory provide the means to a solution. More genres create more possibilities for cognitive growth in the seemingly endless barrage of encounters which occur in the wake of the process (Bazerman, p.292).

 

Video Project: #TooMuchSocialNetwork

Too Much – Social Network

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http://www.youtube.com/watch?v=NVBGaXnyJ44&feature=player_embedded

Sanjay Mistry

Writing Across the Media

Video Rationale

12/1/13

Today people are using technology and social media more ever, even maybe more than they should. Constantly, we see people looking down at their phones while walking, a classroom full of laptops, and students talking about social media all the time. It has become something that it hard to live without. What I decided to do is to interview students on the University of Illinois campus and talk to them about how much social media and technology they using and how. At first, it was a hard to decide how I was going to present a negative view on how much we are consuming, but I then became to formulate a way to make question the audience while showing them different interviews.

I then created a order and flow of all the interviews that I thought were the most useful. First, I ordered the interviews by time. I wanted the longer more detailed interviews to go first while I have my audience’s attention. When editing, I wanted to follow Hampe’s guidelines.  That is why majority of my footage told the story through interviews, with little commentary or narration from us trying to explain what we were filming (Hampe, 52-53). As the video goes on, I then would add the shorter interviews to make it seem I am not be redundant. Then, in-between each different interview I added questions before and after the slide to engage the audience and to critique the interviews positive questions and answers negatively. I wanted my audience to analyze a interview from a negative perspective immediately, and I feel like I showed that from interview to interview.

Throughout my video all my interviewees generally talk about how positive they use social media and technology. Since the quality of the video wasn’t that great I did not play music over the interviews, instead I played a faded a song in and then out of the beginning and end of the video to show when the video was going to start and end. Then I put questions that highlighted the negatives of overusing social media and technology before and after each interview. Overall, all of our interviewees said they could not live without a phone (laptop, Facebook, Twitter, etc.), but I wanted to show how social media is not the core of your life. It is good to indulge online and fast, however there is a line of going overboard. We do waste more time on certain things, but we could be using this time for more important things.

I wanted my audience to reflect on these interviews and step back and compare their opinions to my interviewees. Basically, I wanted my audience to agree with the fact that they love social media and they spend X amount of hours on “Social Media Site” first. My second step was to trap my audience and then offer another question and they compare themselves to a person that had similar responses. In addition, I tailored each question to pertain to each different interview. Depending on what thing they over-consumed, I tried to formulate a question that would turn around what they say. Moreover this worked as well because interviews made it easier for the viewers to place themselves into the scene according to McCloud (37).

As McKee discussed, music is one of the best ways to establish emotion in situations because each viewer interprets it in a way special way (McKee). After our introduction I used the famous song Creep by Radiohead from the “Social Network” to cue my video and then end it in fade. I figured it would bring a mixed element of seriousness and mystery to my video. I wanted my audience to connect with song and then automatically associate with the video. This was a huge addition for my video because it brought a sense of humor as well. I wanted to throw off my audience and then question what this video could be about.

Regardless if you use social media and technology a lot or a little, I wanted to show my message that you can be using your time with something else, and a little less social media here and there can go a long way. Through these interviews, it was not hard to show much time people use their devices without even knowing. All of the interviewees think it might be all good, however I would recommend using social media less in class, and start paying attention when you are walking down the street as well. I am tired of bumping into people who are tweeting instead if walking.

Works Cited

  • Hampe, Barry. “Visual Evidence.” Making Documentary Films and Reality Videos: A Practical Guide to Planning, Filming and Editing Documentaries of Real Events. Henry Holt, 1997. 49-68.
  • McCloud, Scott. “Ch. 2: The Vocabulary of Comics.” Understanding Comics: The Invisible Art. Harper Collins, 1994. 24-59.
  • McKee, Heidi. “Sound Matters: Notes Toward the Analysis and Design of Sound in Multimodal Webtexts.” Computers and Composition 23.3 (2006): 335-354.

Podcast Project: #SportSides

Sanjay Mistry

Podcast Rationale

Info. 303

10/22/12

I hard an easy time picking what podcast I wanted to create. There are many types of podcasts out today because of technology. I used my voice, music, silence, and special effects to create a podcast that reflected McKee’s reading and the 4 elements of sound (355).

I chose to do a podcast about sports today. Even though there are a multitude of different types of sports broadcasting, I wanted to do something that was different. I wanted to have 2 college students convey messages about two sides to prevalent issues on my podcast. This would be a debate style combination with a information source for sports fans. Since sports are relatively an eye-catching sport, sound was key in this project. I had to use my special effects introduce, cue, close, different parts of my podcast.

I opened my podcast with mild applause to highlight the background and make it comfortable for the audience to understand that we are positive voice and makes the audience look forward to us speaking. I then added our energizing opening intro music to signal the viewer the start of the show. Mckee tell us that, “The music we listen to shaped by and shaping of our mood,” bring out a pump up theme when hearing our intro song.  It gives the podcast an elevated start. Also the listeners feel like they are going into a type of game show, which gets them more interested in what it about to go on.  Later in the podcast I use this same song but fade it out so the viewers get a whole sense of experience.

My podcast also highlights the use of sound effects. One example is found in my, music and transitions. McKee tells us that “music is often used in conjunction with other elements of sound as well, especially dialogue and sound effect” (McKee 346) When I am talking about a certain topic I use a sound to relate back to the topic. For example if we are talking about basketball, I am going to be using a lot of sounds to emulate the game in the far distance to show depth and paint a picture of what we are actually talking about. Another example is when I make a joke about the Illini Football record, I use a “Zing” type of noise to make my joke funnier as well highlight a happy tone at the end of the show. My last example with when in the podcast we transition from topic to topic. In the middle of each topic I used the same noise to make the viewer a aware a new topic would coming and would signal them to understand that times up for that sports news.

Voice is very important since this is kind of like a debate. We have two speakers talking about different views on each sports related topic and each voice must be distinguished and bought out. McKee says the audience pays attention to what is being said via the medium of the person’s voice (McKee 344). I tried to reflect on this and show that when I finished talking, or a comment is brought up, I lower or raise my voice depending on the subject at hand here:

Prediction segment  –

(After the transition sound effect I discuss the prediction segment and then lower my voice and talk about the Heat.)

Heat

The last team… Blah Blah Blah

(After talking about the heat, I slowly lower my voice and wait for a comment, or explain my own.)

C: (My co-host and I comment a brief thought and take turns)

Lakers

Even with the injury… Blah Blah Blah

(Here my co-host is talking and now I am silent and do not interrupt him until he is done)

C: I interject and raise my voice for a comment and then let him come in after me)

            Even though sports is my passion there were a lot of problems that arose when doing this. I am not the best at creating sounds. I like working with visuals and showing people things, as I talk to them. However, I learned a lot about how you can articulate something through manipulating noise and changing the order of the phases in which gets released. Through my podcast I informed my audience about main sports topics, gave two sides to every story, and showed some humor and maturity to each respected opinion while maintaining a centered voice throughout the podcast.

 

 

Work Cited

McKee, Heidi. “Sound Matters: Notes Toward the Analysis and Design of Sound in Multimodal Webtexts.” Computers and Composition 23.3 (2006): 335-354.

#Hampe — Visual Evidence

The Hampe’s reading really showed me a lot of new things.

“Visual Evidence” – a response to your blog that considers his advice for planning and making a documentary video.

What are the major things to consider?

 

– The piece should speak for itself.

– Interviews will never replace concrete images

What are the challenges?

– Shooting a image in a view everyone can understand

– The first person and third person problem comes up often

What makes for a strong documentary film?

– Strong editing

– You message must be seen

#Script Idea/Draft ?

I wanted to make funny podcast that mocks popular culture while integrating silly sounds to ease the tone. 

 

Sanjay: (in the bathroom)

 

Dimitri: (sitting on couch)

 

Sanjay: (Flips page of magazine)

 

Dimitri: What is he doing in the bathroom? Its been like 20 minutes

 

Sanjay: OMG!! (tries to contain himself)

 

Dimitri: Whats happening in there?

 

Sanjay: OMG Taylor Swift is single!!!

 

Dimitri: Hurry up! I need to use the bathroom

 

Sanjay: (toilet flush, washing hands)

 

Dimitri: (walking towards bathroom)

 

Sanjay: (opens door)

 

Dimitri: Oh hey your finally done

 

Sanjay: Yep, its all yours

 

Dimitri: Seriously what were you doing in there? I don’t wanna clean your mess up

 

Sanjay: C’mon its not like that

 

Dimitri: It better not be. Whats that magazine behind ur back?

 

Sanjay: What magazine???

 

Dimitri: The one your hiding behind your back.

 

Sanjay: Oh this. Its nothing, just a  gossip/teen magazine.

 

Dimitri: You’re kidding right? I thought you were doing something totally different in there.

 

Sanjay: Like what?

 

Dimitri: Never mind. I don’t think I need to use the bathroom anymore.

 

Sanjay: (closing shot, fading black. Characters walking together) Hey did you know, Taylor Swift is single!

 

Dimitri: Wait, thats what you were doing in there.

ANALYSIS: #THISAMERICANLIFE – MIDDLE SCHOOL

The Middle School episode of This American Life was very enjoyable. Different sounds were used to convey different acts, directions, and emotions. Throughout the whole episode many different types of sound effects and pieces were used as well.

 

In this piece, the podcast talked about a tune and how it signals different cues of the podcast (beginning, middle, and end). In addition, in transitions and important parts of the podcasts there were changes in volume to attract attention to different parts. These are examples of McKee’s reading, when she talks about the three planes: sensuous, expressive, and pure music.

 

The voices are the most important part of the podcast. It is the vocal delivery that brings it all together. The narrator changed the tone, style, and vocabulary of his voice to bring out a new character of a “Stereotypical Blonde Girl.” They did a great job on vocal delivery for the podcasts and announcements.

 

 

 

 

#Shipka – Discussion Questions

1. Shipka explained how she wanted [the CD] to be funny, interesting, at times appealing to the ear, at times just ridiculously awful. I wanted the audience to question how this band got a record deal […] and why they would record this CD. What would be another example of what she’s doing?

2. Shipka used many examples from her  writing courses in English. For courses that were not based on English or writing, would it work to use her theory?

Questions: #SOundMAtters

 

 

1. Copland, says that we listening to music in one of three planes:

 

-Sensuous (focus on medium, quality, dynamics or intensity of sound)

 

-Expressive (we define how the music interprets and clarifies our feelings)

 

-Sheerly musical (we focus on the movement of the piece, the pitch, the structure of the piece).

 

Should there be categories pertaining to listening to music? Can there be a combination of all of them?

 

2. McKee talks about silence and how it can be produced within even absence. Do you agree that silence is a sound that can be created by nothing?

 

3. Copland explained how music can be interpreted and can invoke emotions and feelings. What are some examples of movie soundtracks that can relate to what Copland said.

Activity #2: Visual Analysis: #Wysock

Image

 

 

Apple

 

Visual elements in a text: Its shape is in rectangle. Two colors, grey and black. very simplistic genre. Average size, not small, not big.

 

The Apple webpage is balanced between images and text. The big image is on top left, text on the right, and three small images under the text. The iPhone 5 stand out. Image and text is in black. Every other thing is in grey. The page is designed so that we can notice only the image of the product. The web designer is making it so simple. They want us to know more about it. Designer led us to click on the image if we want to know more about it. The front page just gives us the minimum information which causes curiosity.

 

They show the side of iPhone to show how thin it is, and then its features. The text is also thin (to emphasize the thinness). They are emphasizing iPhone since they use the word iPhone three times in the text. If it were smaller, it would not capture our eyes. If it were bigger, we would focus on many, not just one. The main thing about the page is the iPhone image and the word “iPhone”.

 

Fun Facts about Apple’s Demographic

 

–       75% of the sales will be from previous users of iPhone.

–       Half  the audience is male. One third is aged between 18-24.

 

http://purplejunction.com/2012/09/23/iphone-5-demographics-and-trends 

 

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